Typically, the companies that celebrate Earth Day with zest are the ones that profit from earth-friendly products or pollution.
Now a Dallas company that neither burns coal nor sells solar-powered vegetable steamers has started a campaign urging folks to go green ahead of the April 22 holiday.
Half Price Books launched a Web site this month that suggests ways regular people can improve the environment through everyday choices. Tips include: Take mass transit, unplug appliances that aren't being used and don't use Styrofoam cups.
The company said in a news release that environmentalism has long been part of its mission statement.
But the new Web site allows the bookstore chain "to give the public a way to learn more about how their actions can have a huge impact on our environment," the company said.
The Web site is www.becomegreen.info.
